How to launch without an audience

Before launch week

1. Write a tagline a stranger understands. “Voice notes that turn into searchable docs” beats “The future of thinking.” Describe what it does, not how it feels.
2. Use a clear square logo. It appears at 34–88px. Simple shapes and high contrast read best.
3. Add two or three real screenshots. Show the product doing its main job. The first image is the cover.
4. Fill in problem, solution, and who it’s for. Complete listings rank a little better and convert a lot better.
5. Pick a week with room. Earlier in the week gives you more time; later gets a small freshness boost. Either is fine.

On launch day

• Share your ShipX page with the people you built it for — a community, a forum, your newsletter, friends who’d genuinely use it.
• Reply to every comment. A thoughtful conversation helps visitors understand your product.
• Support a few other launches you genuinely like. You’re all in the same boat this week.
• Never buy or trade supports. It’s against the rules and it’s detected.

After the week

• Check your analytics: which sources brought visitors who clicked through to your site?
• Keep your listing up to date — it stays live and indexable after your week ends.
• Ship the next thing. Streaks on ShipX count products shipped, not days logged in.

Ready? Launch your product →